SEM & SEO – Joined at the Hip
The most commonly deployed variants of digital marketing techniques on the internet include the multi-faceted promotional stratagems that can be categorized under the SEO (Search Engine Optimization) and SEM (Search Engine Marketing) umbrellas. It is important to understand however, on a technical footing, that the ‘SEM’ acronym alludes to the complete range of both paid and organic online marketing processes deployed to advertise a particular brand’s products & services through the inter-related mediums of search engines, social media accounts, primary/secondary websites and unaffiliated (3rd party) platform postings. But in the going marketing field/industry jargon, SEM normally only refers to the paid (currency-requiring) domain of digital promotions.
My Top 4 SEM Tips
In this post, I’ll list 4 of the Best Search Marketing Tips which (in my lengthy experience of working as a digital strategist for a number of Fortune 500 companies) can really help you to gain some serious advertising & consumer outreach mileage in all your online marketing projects. Although adhering strictly to even one of these pointers can cause you to achieve noticeable increments in the traffic volumes being diverted to your important site landing pages, applying all of them at once (as part of a holistic digital marketing strategy) will certainly fare even better.
Strategic & Well-Planned Keywords Execution
In many ways, keywords can easily be reckoned to be the very ‘core’ of the entire online marketing operation, as it were. In plain textual form, they equip users with precise informational snippets about what your company has to offer – and so they normally need to be attained through a lot of competitive bidding on platforms like Google AdWords and SEMrush to be legally utilized thereafter. These tools also allow search marketers to create enticing ads to be used as part of a paid (PPC) campaign, in which keywords-promotion can be ‘controlled’ through the use of ‘Matching Keywords’ & ‘Negative Keywords’ optional utilities (integrated into program interfaces). Good examples of converting keywords include targeted long-tail phrases that are fully indicative of the user’s search intent – and stand a very good chance of ultimately leading to a sale.
Proper Ad Timing and Geographical Specificity
Determining the right times of the day to launch your paid ads, in addition to specifying the exact geographical locus where the brand’s products & services are actually being served for purchase, constitutes a very significant step towards ensuring that you only receive the right kind of search traffic every time. For most companies, ads that run after the midnight hour, and during the early morning time, promise a much smaller share of diverted (aggregate) online traffic than the ones that run during key rush hours (when internet surfers are most likely to be engaged in browsing the many pathways of the internet). Ad running utilities like Google AdWords come equipped with default time-specification options, which allow you to put your ads live when they’re most likely to reign in some suitable customer-conversion opportunities.
Being More Publicly Visible through Ad Extensions
If you’re a small and recently launched company on the lookout for gaining some online audience-centric traction, utilizing the various ad extension options available on Google (and any other search engine you may be interested in working on) can prove to be a great way to make your potential consumers more knowledgeable about everything that you have to offer. These extensions include such information publicizing add-ons as reviews, site links and C-T-C (Click to Call) links, among others. Through the use of these neat and complementary side-along service utilities, it can become incredibly easy for you to lure in new leads through an all-out and discursive promotional mechanism.
Check Out Additional Search Engine Platforms
As you may already be aware, Google is not the only search engine platform popularly available on the Internet to run your ads. Bing, Yahoo and Ask.com are some of the other options available in the digital consumer marketplace for this very purpose, and despite being significantly less popular than Google in the search-querying game (from the internet users’ standpoint), they can still pack a potent punch in terms of connecting your brand with willing-to-pay customers on practically every day of the week! If you wish to learn more tips to keep your SEM campaigns moving forward in a productive manner, consider subscribing to a high-speed Wow Internet plan today – which is attainable after paying the affordable Wow Internet prices tariff.
