So let’s explore some millennial marketing stats to learn more about the behavior of this generation.

Millennials’ Demographics Stats

Millennials’ Tech Adoption

Millennials’ Device Ownership

Millennials’ Tech Use

Millennials’ Digital Habits

Millennials and Social Media Statistics

Millennials’ Influencer Marketing Statistics

Millennials’ Consumer Behavior Statistics

Consumer Behavior Before COVID-19

Consumer Behavior After COVID-19

Millennials’ Purchasing Habits Statistics

Millennials’ Shopping Preferences Statistics

Millennials’ Marketing Strategy Statistics

Conclusion

According to millennial marketing statistics, Gen Y members live in a world that changes quickly thanks to technological development. They are tech-savvy users who cannot live without smartphones and access to the internet. Besides, they don’t like watching TV as much as other generations and are highly influenced by bloggers on social media. Sources:

Goldman Sachs Truelist 99Firms Hubspot Smart Insights Qualtrics

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